Responsive site:
Responsive website is most significant aspect in SEO 2018. Current day’s mobile is most overriding device. “A recent report says that in the US, mobile search is roughly 58 % of overall search query volume”. User get frustrated and they quit if they can’t find proper button or any information on mobile just because your website is not responsive.
Artificial Intelligence:
AI is one of the most important factors in field of Search engine optimization. Currently Google spending much more attention on machine learning technics for organic result of all queries. In AI computer start learning independently without any human defined code or program. Artificial Intelligence is very big topic but as per as digital marketing is concerned we are more focus on machine learning which is one part of AI. Which is RANKBRAIN and because of biggest success in this field, now Rank brain is also playing vital role in Google Ranking.

Conclusion:
If we summarised all the point it is pretty much clear that in future all search engines specifically Google is become more and more customer oriented so we need to plan SEO strategy as per UX.
There are very bright days ahead for SEO
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