Digital Asset Management for Bharati Vidyapeeth
Client Name: Bharati Vidyapeeth
Industry: Education (Multiple Colleges, Various Locations, Various Streams)
Digital Assets: Multiple Websites, Domains, Subdomains, Servers, Facebook Pages, Instagram Accounts, LinkedIn Pages, Google My Business Profiles
Objective: Streamline Bharati Vidyapeeth’s Digital Asset Management by consolidating various websites, optimizing social media, enhancing Google My Business (GMB) profiles, and implementing a robust SEO strategy for better online engagement and lead generation.
Clients Challenges
Disorganized Digital Asset Management
- Bharati Vidyapeeth had numerous digital assets, including separate websites and domains for each college, leading to inconsistency in branding and online presence.
- The websites lacked a unified structure, making content and information management inefficient.
Lack of Access to Social Media
- Multiple social media accounts (Facebook, Instagram, LinkedIn) existed but were mismanaged or lacked administrative access.
- GMB profiles were set up but were inactive and unoptimized, leading to low search visibility and no inquiries.
Outdated and Inconsistent Information
- Websites and social media platforms contained inconsistent and outdated information, creating confusion for prospective students and parents.
- No structured SEO strategy was in place, leading to poor search engine rankings.
Low Inquiry Generation
- Unoptimized digital assets resulted in low engagement and poor inquiry conversion.
- Lack of a structured content and SEO strategy meant prospective students struggled to find relevant information.
Clients Challenges
MI Tech Solutions implemented a comprehensive Digital Asset Management strategy to consolidate, optimize, and enhance Bharati Vidyapeeth’s online presence.
Website Consolidation and Development
Developed a centralized website integrating all colleges under the Bharati Vidyapeeth umbrella. Created subdomains for each college, preserving individual identities while maintaining a seamless browsing experience. Integrated course details, faculty profiles, and admission procedures, ensuring easy navigation and effective SEO optimization.
Social Media Management & Access Optimization
Gain full access to and manage social media profiles effectively for engagement and lead generation. Secured administrative access to all social media platforms.Implemented a structured content planfocusing on student testimonials, faculty achievements, and campus events.Optimized social media profiles with keyword-rich descriptions and consistent branding.
Google My Business (GMB) Optimization
Developed a centralized website integrating all colleges under the Bharati Vidyapeeth umbrella. Created subdomains for each college, preserving individual identities while maintaining a seamless browsing experience. Integrated course details, faculty profiles, and admission procedures, ensuring easy navigation and effective SEO optimization.
SEO-Optimized Digital Asset Management
Improve search rankings and increase organic traffic through structured SEO implementation. Conducted extensive keyword research to identify high-ranking, education-related keywords.Implemented on-page SEO techniques, optimizing meta titles, descriptions, and header tags.Created SEO-friendly content including student success stories, faculty achievements, and course highlights.
Results & Outcomes
Unified Digital Asset Management Strategy
SEO Success & Higher Search Rankings
Social Media Growth
GMB Optimization & Increased Inquiry Generation
- SEO-friendly content and meta-optimization improved search engine ranking.
- 40% increase in organic traffic within three months.
- Improved Google rankings for important course-related keywords.
- Conversion Rate Increase:
Organic traffic improvements led to a 25% increase in conversion rates.
- More visitors engaged with key landing pages and completed forms for inquiries and admissions.
- Shift Toward Organic Growth:
Paid campaigns were completely stopped.
- Organic traffic consistently delivered strong and sustainable results.
- BVRTSE redirected its entire marketing budget towards SEO, focusing on long-term growth.
Conclusion
MI Tech Solutions successfully transformed Bharati Vidyapeeth’s fragmented digital presence into a streamlined, SEO-optimized Digital Asset Management strategy. By consolidating websites, optimizing social media, and enhancing Google My Business profiles, we achieved higher search engine rankings, increased engagement, and a significant boost in inquiries.
This case study highlights the critical role of Digital Asset Management in improving online visibility, lead generation, and brand consistency. Bharati Vidyapeeth now enjoys a cohesive digital ecosystem, ensuring long-term growth and sustainability in the competitive education sector.