Digital Marketing Strategy for Ongobilling by MI Tech Solutions
Client Name: Ongobilling
Industry: Billing Software for Retail
Key Products: Billing software for retail businesses, including restaurants, jewelry shops, and other retail stores.
Goal: Develop an online presence through a comprehensive digital marketing strategy, including web development, SEO, SMO, and SEM.
Client’s Challenges
Web Design & Development
Create an attractive, user-friendly website to represent their billing software services.
Search Engine Optimization
Improve website visibility and ranking on search engines.
Social Media Optimization
Build a social media presence and increase engagement.
Search Engine Marketing
Use paid advertising to drive targeted traffic and conversions.
Our Plan: A strategic digital marketing strategy with a focus on efficient digital asset management
MI Tech Solutions formulated a strategic approach to meet the client’s requirements, ensuring a successful digital presence.
Web design and Development
Created an impactful first online impression for Ongobilling by implementing a tailored digital marketing strategy. Conducted market research to understand the needs and behavior of the target audience. Designed a modern, attractive, and user-friendly website with relevant, keyword-optimized content to showcase Ongobilling’s billing software solutions and drive engagement.
Search Engine Optimization
Implemented a comprehensive digital marketing strategy for Ongobilling, starting with in-depth keyword research to uncover high-performing terms aligned with the business and industry. Optimized website content by integrating targeted keywords into meta titles, descriptions, and tags across all pages. Focused on both on-page and off-page SEO through strategic content enhancement and backlink building. These efforts led to improved search engine rankings, increased organic traffic, greater online visibility, and higher conversion potential.
Social Media Optimization
As part of the overall digital marketing strategy, established Ongobilling’s presence on social media, with a primary focus on Facebook due to its high traffic potential. Created and shared engaging daily content—including posts, visuals, and updates—to maintain audience interest and interaction. Ensured consistency across platforms, fostering brand recognition and encouraging ongoing engagement with followers.
Search Engine Marketing
As part of the broader digital marketing strategy, implemented paid advertising initiatives to drive targeted traffic to the website. Executed strategic SEM campaigns centered around high-conversion keywords and specific demographic targeting. Continuously optimized ad performance using data analytics and refined budget allocations to maximize ROI and campaign effectiveness.
Results & Outcomes
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Organic Traffic Growth
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Improved Search Engine Rankings
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SEM Campaign Success
Successfully increased organic traffic through SEO optimization and a solid digital marketing plan.
Higher rankings for several high-value keywords, increasing search engine visibility.
Boosted website traffic and improved lead generation through paid ads.
Significant increase in organic traffic and lead generation, making the digital marketing strategy a success.
Conclusion
MI Tech Solutions effectively executed a digital marketing strategy for Ongobilling, including website design and development, SEO, SMO, and SEM. By implementing these strategies, we helped Ongobilling build a stronger online presence, resulting in increased organic traffic, better engagement on social media, and higher search engine rankings. This multi-faceted approach allowed Ongobilling to establish a sustainable and long-term digital presence, ensuring continued growth in the competitive billing software market.
Website Consolidation and Development
As part of an overarching digital marketing strategy, developed a centralized website that unified all colleges under the Bharati Vidyapeeth umbrella. Created dedicated subdomains for each institution to maintain their unique identities while ensuring a cohesive and seamless user experience. Integrated detailed course information, faculty profiles, and admission procedures to enhance user navigation and support effective SEO optimization across the entire digital ecosystem.
Social Media Management & Access Optimization
Gain full access to and manage social media profiles effectively for engagement and lead generation. Secured administrative access to all social media platforms.Implemented a structured content planfocusing on student testimonials, faculty achievements, and campus events.Optimized social media profiles with keyword-rich descriptions and consistent branding.
Organic Traffic Increase
Improved Search Engine Rankings
Higher Conversion Rates
Reduced Reliance on Paid Campaigns
- 30% Increase in Organic Traffic: Within the first 3 months, organic traffic increased by 30%.
- Steady growth continued beyond this initial period.
- Rank Improvements: Targeted keywords (course-related and location-based) saw significant ranking improvements.
- Moved from page 3-5 to page 1 for many competitive search terms.
- Conversion Rate Increase: Organic traffic improvements led to a 25% increase in conversion rates.
- More visitors engaged with key landing pages and completed forms for inquiries and admissions.
- Shift Toward Organic Growth: Paid campaigns were completely stopped.
- Organic traffic consistently delivered strong and sustainable results.
- BVRTSE redirected its entire marketing budget towards SEO, focusing on long-term growth.