Digital Marketing Strategy for Ongobilling by MI Tech Solutions
Client Name: Ongobilling
Industry: Billing Software for Retail
Key Products: Billing software for retail businesses, including restaurants, jewelry shops, and other retail stores.
Goal: Develop an online presence through a comprehensive digital marketing strategy, including web development, SEO, SMO, and SEM.
Client’s Challenges
Web Design & Development
Search Engine Optimization
Improve website visibility and ranking on search engines.
Social Media Optimization
Build a social media presence and increase engagement.
Search Engine Marketing
Use paid advertising to drive targeted traffic and conversions.
Our Plan: A strategic digital marketing strategy with a focus on efficient digital asset management
MI Tech Solutions formulated a strategic approach to meet the client’s requirements, ensuring a successful digital presence.
Web design and Development
Create an impactful first online impression for Ongobilling. Conducted market research to understand the needs of their target audienceDesigned a modern, attractive, and user-friendly website with relevant content to showcase Ongobilling’s billing software solutions
Search Engine Optimization
Conducted in-depth keyword research to identify high-performing keywords relevant to Ongobilling's business and industry.Optimized the website’s content by incorporating targeted keywords, meta titles, descriptions, and tags for each page.Focused on both on-page and off-page SEO, including content optimization and backlinking strategies.Improved search engine rankings for targeted keywords, leading to higher organic traffic.Increased website visibility and better chances of converting visitors into customers.
Social Media Optimization
Created social media pages, particularly focusing on Facebook, which showed the most traffic potential.Developed engaging daily creatives, including posts and updates, to keep the audience engaged.Ensured consistent and creative content was shared across platforms, maintaining active interaction with followers.
Search Engine Marketing
Drive targeted traffic to the website through paid advertising. Run targeted SEM campaigns, focusing on high-conversion keywords and demographics. Optimized ads based on analytics and adjusted budgets for maximum effectiveness
Results & Outcomes
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Organic Traffic Growth
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Improved Search Engine Rankings
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SEM Campaign Success
Successfully increased organic traffic through SEO optimization and a solid digital marketing plan.
Higher rankings for several high-value keywords, increasing search engine visibility.
Boosted website traffic and improved lead generation through paid ads.
Significant increase in organic traffic and lead generation, making the digital marketing strategy a success.
Conclusion
MI Tech Solutions effectively executed a digital marketing strategy for Ongobilling, including website design and development, SEO, SMO, and SEM. By implementing these strategies, we helped Ongobilling build a stronger online presence, resulting in increased organic traffic, better engagement on social media, and higher search engine rankings. This multi-faceted approach allowed Ongobilling to establish a sustainable and long-term digital presence, ensuring continued growth in the competitive billing software market.
Website Consolidation and Development
Developed a centralized website integrating all colleges under the Bharati Vidyapeeth umbrella. Created subdomains for each college, preserving individual identities while maintaining a seamless browsing experience. Integrated course details, faculty profiles, and admission procedures, ensuring easy navigation and effective SEO optimization.
Social Media Management & Access Optimization
Gain full access to and manage social media profiles effectively for engagement and lead generation. Secured administrative access to all social media platforms.Implemented a structured content planfocusing on student testimonials, faculty achievements, and campus events.Optimized social media profiles with keyword-rich descriptions and consistent branding.
Organic Traffic Increase
Improved Search Engine Rankings
Higher Conversion Rates
Reduced Reliance on Paid Campaigns
- 30% Increase in Organic Traffic: Within the first 3 months, organic traffic increased by 30%.
- Steady growth continued beyond this initial period.
- Rank Improvements: Targeted keywords (course-related and location-based) saw significant ranking improvements.
- Moved from page 3-5 to page 1 for many competitive search terms.
- Conversion Rate Increase: Organic traffic improvements led to a 25% increase in conversion rates.
- More visitors engaged with key landing pages and completed forms for inquiries and admissions.
- Shift Toward Organic Growth: Paid campaigns were completely stopped.
- Organic traffic consistently delivered strong and sustainable results.
- BVRTSE redirected its entire marketing budget towards SEO, focusing on long-term growth.