Performance Marketing for
Environment Education and Research School in India

Performance marketing campaign visuals for BVIEER, Bharati Vidyapeeth Institute of Environment Education and Research
BVIEER campus building, Bharati Vidyapeeth Institute of Environment Education and Research, Pune

Performance Marketing Strategies for a Top Environment Education and Research School

Service: Performance Marketing (Lead Generation, Paid Ads, Campaign Strategy, Social Media Awareness , GMB Update)

The institute is a premier center for Environment Education and Research, offering advanced programs in Environmental Science, Geoinformatics, and related fields. Known for its industry-aligned curriculum, experienced faculty, and focus on sustainability, the institute equips students with the skills and knowledge to excel in ecological research and environmental careers.

Clients challenges

Low brand visibility.

Minimal digital presence

Previously run paid campaigns were ineffective

Under-optimized social media accounts

Low number of online inquiries and form fills.

Fewer admissions through digital channels.

Solutions by MI TECH

Low Brand Visibility

⦁ Launched targeted awareness campaigns on Meta (Facebook & Instagram) and Google Ads.
⦁ Focused on audience segments interested in environmental science, sustainability, and higher education.
⦁ Used strong ad copy and visuals to highlight the institute’s credibility, courses, and career outcomes.
⦁ Resulted in improved national visibility among relevant student groups.

Minimal Digital Presence

⦁ Description- Built a structured digital marketing plan to increase the institute’s presence across all major platforms.
⦁ Optimized website pages for SEO and integrated paid ad traffic to relevant program pages.
⦁ Developed a unified digital brand identity for the institute across platforms.

Previously Run Paid Campaigns Were Ineffective

⦁ Redesigned the entire ad strategy with proper audience targeting, creative testing, and conversion tracking.
⦁ Introduced Meta lead generation forms and Google Search Ads with high-intent keywords.
⦁ Delivered measurable ROI with a low Cost Per Lead (₹80) and quality lead generation.


Under-Optimized Social Media Accounts

⦁ Audited and enhanced all social media handles with updated visuals and consistent branding.
⦁ Created and published engaging content, including reels, student testimonials, faculty highlights, and program posts.
⦁ Implemented trending hashtags and boosted posts to increase reach.
⦁ Achieved higher engagement, improved credibility, and increased student interaction across social platforms.

Low Number of Online Inquiries and Form Fills

⦁ Connected all ads to optimized course landing pages and the website home page.
⦁ Ensured each landing page included a simple contact form with a strong call-to-action (CTA).
⦁ Used Meta lead forms for quick mobile submissions.
⦁ Result: Significantly increased daily inquiries and reduced drop-off rate.

Fewer Admissions Through Digital Channels

⦁ Set up real-time CRM integration to capture and follow up on leads without delay.
⦁ Segmented leads by program interest and prioritized nurturing through remarketing.
⦁ Maintained consistent communication between the marketing team and admissions department.
⦁ This resulted in higher admission conversions and more meaningful digital ROI.