Digital asset management for
Bharati Vidyapeeth
Client Name: Bharati Vidyapeeth
Industry: Education (Multiple Colleges, Various locations, Various streams)
Digital assets: Multiple websites, Domains, Subdomains, Servers, Facebook pages, Instagram accounts, LinkedIn pages, Google My Business profiles
Objective: Streamline Bharati Vidyapeeth’s digital asset management by consolidating various websites, optimizing social media, enhancing Google my business (GMB) profiles, and implementing a robust SEO strategy for better online engagement and lead generation.
Clients challenges
Disorganized digital asset management
Bharati Vidyapeeth had numerous digital assets, including separate websites and domains for each college, leading to inconsistency in branding and online presence.
The websites lacked a unified structure, making content and information management inefficient.
Lack of access to social media
Multiple social media accounts (Facebook, Instagram,
LinkedIn) existed but were mismanaged or lacked
administrative access.
GMB profiles were set up but were inactive and
unoptimized, leading to low search visibility and no
inquiries.
Multiple social media accounts (Facebook, Instagram, LinkedIn) existed but were mismanaged or lacked administrative access.
GMB profiles were set up but were inactive and unoptimized, leading to low search visibility and no inquiries.
Outdated and inconsistent information
Websites and social media platforms contained inconsistent and outdated information, creating confusion for prospective students and parents.
No structured SEO strategy was in place, leading to poor search engine rankings.
Low inquiry generation
Unoptimized digital assets resulted in low engagement and poor inquiry conversion.
Lack of a structured content and SEO strategy meant prospective students struggled to find relevant information.
Solutions by MI TECH
Website consolidation and development
Developed a centralized website integrating all colleges under the Bharati Vidyapeeth umbrella. Created subdomains for each college, preserving individual identities while maintaining a seamless browsing experience. Integrated course details, faculty profiles, and admission procedures, ensuring easy navigation and effective SEO optimization.
Social media management & access optimization
Gain full access to and manage social media profiles effectively for engagement and lead generation. Secured administrative access to all social media platforms.Implemented a structured content planfocusing on student testimonials, faculty achievements, and campus events.Optimized social media profiles with keyword-rich descriptions and consistent branding.
Google my business (GMB) optimization
MITECH streamlined the Google my business presence for Bharati Vidyapeeth by centralizing and optimizing listings for all its colleges. Through effective digital asset management, we ensured consistent branding, accurate information, and engaging visuals across all locations. This enhanced local SEO, improved search visibility, and provided a cohesive experience for prospective students
SEO-optimized digital asset management
Improve search rankings and increase organic traffic through structured SEO implementation. Conducted extensive keyword research to identify high-ranking, education-related keywords.Implemented on-page SEO techniques, optimizing meta titles, descriptions, and header tags.Created SEO-friendly content including student success stories, faculty achievements, and course highlights.
Results & Outcomes
Unified digital asset management strategy
- SEO-friendly content and meta-optimization improved search engine ranking.
SEO success & higher search rankings
- 40% increase in organic traffic within three
months.
- Improved Google rankings for important
course-related keywords.
- 40% increase in organic traffic within three months.
- Improved Google rankings for important course-related keywords.
Social media growth
- Conversion rate increase: Organic traffic improvements led to a 25% increase in conversion rates.
- More visitors engaged with key landing pages and completed forms for inquiries and admissions.
GMB optimization & increased inquiry generation
- Shift toward organic growth: Paid campaigns were completely stopped
- Organic traffic consistently delivered strong and sustainable results.
- BVRTSE redirected its entire marketing budget towards SEO, focusing on long-term growth.