Performance marketing for
BVSP – School of Photography & Cinematography, Maharashtra

Promotional campaign visuals for BVSP – School of Photography & Cinematography, Maharashtra

BVSP – School of Photography & Cinematography

BVSP is a top-tier institute in Maharashtra, known for its specialized Diploma, BA, and MA programs in commercial photography and cinematography. With a growing demand for creative careers, BVSP aimed to scale admissions and build a strong digital presence across the region and beyond.

Objective:
  • Boost brand awareness across Maharashtra and India
  • Drive qualified leads for admissions (especially for Diploma, BA, and MA courses)
  • Optimize cost-per-lead (CPL) and improve return on ad spend (ROAS)
  • Position BVSP as the top choice for aspiring photographers and filmmakers
Web development team discussion at MI Tech Solutions, Pune

Clients challenges

Content strategy issues

Social media inconsistencies

Weak social media branding & content direction

Paid advertising gaps

Solutions by MI TECH

Strategy to solve content strategy issues

  • Conducted a full website audit to identify gaps and improve student-centric design and content.
  • Restructured key pages to showcase courses, student work, and outcomes.
  • Updated the Contact Us page with accurate contact details and social media links.
  • Added a lead form to capture inquiries directly from the website.

    • Strategy to fix social media inconsistencies

  • We conducted a detailed audit of all BVSP social media platforms.
  • A finalized version of the logo, institute name, phone number, and address was created and standardized.
  • This consistent identity was then updated across all platforms (Facebook, Instagram, YouTube, Google, etc.) to maintain a unified and professional presence.
  • These changes helped improve brand recognition, trust, and search accuracy for students and parents looking for BVSP online.

    • Strategy to improve social media branding & content

  • We developed a student-centric content strategy that aligned with BVSP’s core values and academic offerings.
  • The new content highlighted individual courses, student work, faculty contributions, and behind-the-scenes moments, making the brand more relatable and inspiring.
  • We designed consistent branding creatives (color theme, tone, logo usage) to strengthen the visual identity across all platforms.

    • Strategy to improve paid advertising performance

  • We designed targeted ad campaigns focused on admissions, with clear goals, audience segmentation, and call-to-actions.
  • Ads were aligned with the academic calendar to promote ongoing and upcoming admissions for Diploma, BA, and MA programs.
  • Continuous optimization based on performance data helped reduce Cost Per Lead (CPL) and increase overall conversion rates, making the ad budget more efficient and impactful.