Digital marketing strategy
for Ongobilling by
MI Tech Solutions

Client Name:Ongobilling

Industry: Billing Software for Retail

Key Products: Billing software for retail businesses, including restaurants, jewelry shops, and other retail stores.

Goal: Develop an online presence through a comprehensive digital marketing strategy, including web development, SEO, SMO, and SEM.

Ongobilling digital marketing strategy visual by MI Tech Solutions

Client’s challenges

Web design & development

  • We want to create an attractive, user-friendly website to showcase our billing software services and help customers quickly understand what we do.
  • The website will have a clean, modern design that looks great on all devices and reflects a professional image of our company
  • It will clearly explain the purpose of our software and highlight its most valuable features.
  • Visitors can see how it simplifies their work.

    • Search engine optimization

  • To improve the website’s visibility and ranking on search engines, we will implement proven search engine optimization (SEO) strategies across all pages.
  • This includes carefully researching and using relevant keywords in the website content.
  • Writing unique and engaging page titles and descriptions.
  • Ensuring the site’s structure is clean and easy for search engines to navigate.

    • Social media optimization

  • To build a strong social media presence and increase engagement, we will establish and maintain active profiles on the platforms where our target audience is most engaged.
  • We’ll create and share valuable, visually appealing content such as updates, product features, helpful tips, short videos, and customer success stories.
  • Consistency will be key, so we’ll follow a regular posting schedule.
  • We’ll use eye-catching images, polls, and questions to encourage likes, comments, and shares.

    • Search engine marketing

  • We will use paid advertising to drive targeted traffic and boost conversions by running highly focused campaigns across search engines and social media platforms.
  • Through careful audience research and segmentation, we’ll craft compelling ads that speak directly to the interests and needs of our ideal customers.
  • This includes creating engaging ad copy, selecting the most relevant keywords and interests, and using eye-catching visuals to stand out.

    • Our plan: A strategic digital marketing strategy with a focus on efficient digital asset management

    MI Tech Solutions formulated a strategic approach to meet the client’s requirements, ensuring a successful digital presence.

    Web design and development

    Created an impactful first online impression for Ongobilling by implementing a tailored digital marketing strategy. Conducted market research to understand the needs and behavior of the target audience. Designed a modern, attractive, and user-friendly website with relevant, keyword-optimized content to showcase Ongobilling’s billing software solutions and drive engagement.

    Search engine optimization

    Implemented a comprehensive digital marketing strategy for Ongobilling, starting with in-depth keyword research to uncover high-performing terms aligned with the business and industry. Optimized website content by integrating targeted keywords into meta titles, descriptions, and tags across all pages. Focused on both on-page and off-page SEO through strategic content enhancement and backlink building. These efforts led to improved search engine rankings, increased organic traffic, greater online visibility, and higher conversion potential.

    Social media optimization

    As part of the overall digital marketing strategy, established Ongobilling’s presence on social media, with a primary focus on Facebook due to its high traffic potential. Created and shared engaging daily content—including posts, visuals, and updates—to maintain audience interest and interaction. Ensured consistency across platforms, fostering brand recognition and encouraging ongoing engagement with followers.

    Results & Outcomes

    “Reach the right audience, see real results.”

    Organic Traffic Growth

    • Successfully increased organic traffic through SEO optimization and a solid digital marketing plan.

    Improved search engine rankings

    • Higher rankings for several high-value keywords, increasing search engine visibility.

    Increased social media engagement

    • Consistent posts and daily creatives led to increased user engagement and brand awareness.

    SEM campaign success

    • Boosted website traffic and improved lead generation through paid ads.