Radha Veg Hotel
Boosting footfall through social media & GMB optimization and research

Radha Veg Hotel Boosting footfall through social media & GMB optimization and research

Case Study: Radha Veg Hotel – Boosting Footfall through Social Media & GMB Optimization

Client: Radha Veg Hotel

Location: Matoshri Space, Hutatma Chowk, Sector 25, Pradhikaran, Nigdi

Type: Pure Vegetarian Family Restaurant

Specialties: South Indian, North Indian, Maharashtrian Thali

Objective:
  • Improve local discoverability via Google search and Maps.
  • Increase dine-in customer visits through targeted online campaigns.
  • Build a consistent brand identity across digital platforms.
  • Drive engagement and footfall through visual storytelling and customer interaction.
Radha Veg Hotel – Boosting Footfall through Social Media & GMB Optimization

Clients challenges

Low visibility in local search results.

Minimal engagement on social media platforms.

Inconsistent customer reviews on Google.

Lack of appealing visuals of food and ambience online.

Solutions by MI TECH

Low visibility in local search results

⦁ Claimed and verified the Google My Business (GMB) listing.
⦁ Optimized business profile with keywords, categories, and high-quality images.
⦁ Ensured accurate NAP (Name, Address, Phone Number) consistency across all platforms.
⦁ Updated GMB posts regularly to improve local SEO and appear in “near me” searches.

Minimal engagement on social media platforms

⦁ Created a content calendar with engaging daily/weekly themes.
⦁ Posted reels, stories, and customer testimonials consistently on Instagram and Facebook.
⦁ Used local hashtags and geotags to reach nearby audiences.

Inconsistent customer reviews on Google

⦁Implemented a review generation strategy using QR code table tents and digital prompts.
⦁ Trained staff to encourage satisfied customers to leave reviews.
⦁ Responded to all reviews — both positive and negative — promptly and professionally.


Lack of appealing visuals of food and ambience online

⦁ Conducted professional photoshoots of dishes, interiors, and staff in action.
⦁ Highlighted “thali” visuals and trending food items in reels and carousel posts.
⦁Used before-after style posts to show “raw to plated” food journey.

No structured digital marketing strategy to attract local customers

⦁ Developed a targeted social media marketing strategy focused on food lovers within a 5km radius
⦁ Ran geo-targeted Facebook and Instagram ads promoting offers and special menus.
⦁ Integrated GMB with social media promotions and WhatsApp marketing for a full-funnel local Campaign.
⦁ Used insights and analytics to tweak content, timing, and targeting for maximum impact.